I have a small business. What if I don't want to sell online?
There may be people who are curious about your business, but have never walked through your door because they simply haven't made the time. By providing access to your business online, these potential customers can learn about your product line, business hours, customer service policies, etc., all in the privacy of their home or office - they might just take a few moments to call, email or visit your shop the next time they have a need for the products you provide.
Even a small business has the potential to save in customer service costs by providing elementary information such as hours of operation, location and contact information. You can also display a list of frequently asked questions and answers, a calendar of upcoming events, job openings, etc.
Another advantage of a website is hosting an email list. By allowing your customers and potential customers to subscribe to your email newsletter, you can inexpensively inform them of upcoming sales and promotions. An email list allows you to educate customers about the specifics of the products or services that you sell in a timely fashion.